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3D - VFX - Roto CGI - Compositing

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  • Year

    2024

  • Client

    Sakrete

  • Services

    3D - VFX - Roto CGI - Compositing

Description

In this emotionally-driven commercial, I was responsible for bringing visual elements to life through CGI, 3D animation, and compositing, enhancing the story without losing its warmth and natural feel.

I used rotoscoping to isolate the characters, allowing me to insert branded elements—such as 3D-modeled cement bags—seamlessly into the live-action environment. The CGI assets were modeled, textured, and lit to match the real scene’s perspective and lighting, ensuring a believable integration.

Through compositing, I blended all elements with color-corrected precision and depth cues, maintaining the soft, joyful tone of the ad while supporting the brand’s identity with clarity and visual impact.

This project highlights my ability to combine heartfelt storytelling with polished visual effects and 3D integration in a commercial setting.

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