NEW BALANCE WOMAN - Start a riot
new startup

Description

This commercial blends fast-paced editing, sleek 3D visuals, and energetic VFX to match the rebellious spirit of the song “Start A Riot.” I was responsible for video editing, integrating 3D elements, and Rotoscopy and Cleaning Plates.

My VFX contributions included motion tracking, compositing, plate cleaning, and rotoscoping. I tracked camera movements to seamlessly integrate 3D elements and visual enhancements into the live footage, ensuring everything felt grounded and dynamic. Through compositing, I layered visual assets and effects with precision, creating a bold, fast-paced atmosphere that fits both the music and the brand’s visual identity.